Your personal brand strategist
Brand maven, wife to an amazing husband, mom to two beautiful girls, and a lover of lifestyle brands.
After over 15 years of corporate marketing experience, my own entrepreneurial journey and obtaining my Executive MBA, I’ve developed a program to equip you with research-based strategies customized for your business.
I’m a marketer at heart and a brand positioning expert with a proven ability to build brand strategies and translate them into actionable marketing plans. I’ve presented to corporate executives to win client accounts and successfully pitched the lifestyle brand I co-founded to venture capitalists and secured funding.
I’m here to help you get unstuck and crystal clear with your branding. Every business owner needs a sounding board, someone to help guide them through their next move. Entrepreneurship doesn’t have to be a lonely journey. After years of working in corporate marketing, I’ve learned the unique, research-based strategies that top companies use to attract and acquire their customers, and I will be sharing them with you. Your marketing strategy has to begin with your customer’s interests, not the product or service you’re selling.
Consumers make buying decisions based on their emotions. So, you need to make sure your messaging speaks to their emotional state, needs and aspirations.
Why lifestyle branding?
My love for lifestyle brands started with the company I co-founded, SoRen Tea. I absolutely love working with brands that inspire the communities they serve. They do more than sell a product or service, they embody the attitudes and characteristics of their target audience. These brands come alive through their customers and help fuel their passions.
My goal is to implement lifestyle branding techniques into your company; enabling you to create brand experiences that cater to your ideal audience. The strategies we develop will reflect your personality, experiences, and your lifestyle so that you will have an authentic company that you truly enjoy.
Here is what you can expect:
An inspiring, relatable, straightforward approach.
My goal is to save you time and to help you avoid costly mistakes. I share my successes along with the challenges I faced in my own entrepreneurial journey. Many business owners lack the clarity and the time to develop the strategies to properly brand their business. I’m here to be your strategic marketing advisor by providing you with the exact tools needed to position your brand for success.
Step-by-Step guided strategies, integrated across marketing platforms.
I’ve developed a program to equip you with effective strategies . I’ve executed many successful marketing campaigns for both B2B and B2C clients. I pride myself on working with process and structure. You can be as creative as you want, but if your plan isn’t carefully structured, you will experience extreme frustration and burn out. I will help you build a framework around your strategy so that you will be able to clearly implement each step of your marketing plan.
Efficient, time-based processes centered around realistic goals.
As a business owner, it was important for me to develop a coaching model for my clients that breaks the information down into clear, time-based steps to eliminate overwhelm. I know that feeling of having so much to do that you feel stagnant because you don’t know where to start. The goals we establish will be realistic and achievable, enabling you to successfully execute your plan with clarity and confidence.
How I Can Help You
Coaching
Through my coaching program, I work alongside you, equipping you with tailored strategies to properly position your business for success.
Consulting
For start-ups or more established businesses looking for a done-for-you brand strategy. Let’s develop a custom package for your business.
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“I enjoyed Rena’s presentation and approach! She is very relatable, authentic, and professional. She shares so many informative tips and thoughts to consider in the way we brand/market ourselves and our businesses. I would definitely recommend her workshops to others that are wanting to grow their business or starting a new one.”
– Dana Reynolds
My former lifestyle brand story.
Ten years ago, I co-founded lifestyle brand, SoRen Tea, with my sister. We launched a gourmet line of loose leaf teas, offering unique blends and high-end packaging. After falling in love with going to afternoon tea, we were inspired by the noticeable gap in the industry… there were no tea companies that catered to our demographic.
We used this to our advantage and focused on building a company that was reflective of our personalities and lifestyle. Over time, we sold our products into high-end boutiques and partnered with companies like Georgia Crown and Saks Fifth Avenue to offer unique brand experiences to our customers.
Once we became intentional on creating a brand that was a true reflection of our personalities, we were able to expand our platforms and truly enjoy the opportunities that came our way.
SoRen Tea was featured in:
Ways We Can Work Together: