Capitalizeon your expertise to create a high-end, multifaceted brand.

The importance of

developing a brand strategy

A brand strategy provides the framework for you to effectively communicate what you do and who you do it for. This will enable you to position yourself and your company to tap into additional revenue streams and create and accept the right opportunities for ultimate success.

Are you ready to make your brand unforgettable

If so, you’re in the right place. Let’s get started.

Growing your business should be exciting, not overwhelming!

You’re here because you’re ready to take your brand to the next level and I’m excited to help you on your journey. I work with savvy business owners who want their brand to reflect their expertise and personality — so they can show up confidently in their industry and generate multiple streams of revenue.

I will meet you where you are to help you develop a brand and marketing strategy for your business. Through step-by-step implementation, I am here to hold you accountable in setting and reaching your business goals.

It’s time to stop playing small, put your executive skill-set on display, and show up confidently as the powerhouse that you are.

Clarity Intensive

90-Minute Clarity Call

Many entrepreneurs remain stuck due to a lack of clarity with their brand. During this session, we will do a deep dive into your brand to help you get extremely clear on who you are, what you have to offer, and who you are best at serving. We will eliminate the roadblocks that have been holding you back from taking your business to the next level. Once you begin implementation, we will then do a 30 minute follow-up session to address questions and to make necessary tweaks to your strategy.

Investment Includes

 

  • Branding questionnaire to be completed and submitted before the call
  • 90 Minute Session
  • Recorded Zoom Call
  • Recommendations for your business provided at the end of the call
  • 30 minute touch-base call

1:1 Coaching

One-on-one biweekly business coaching.

Minimum 3-month commitment.

Whether you are an established business owner looking for a brand coach to guide you through your growth, or a new business owner looking to define your brand, monthly coaching will ensure you have the proper strategies in place to position your business for success.

During our sessions, I will guide you through my signature Brand Innovation Framework and will teach you the strategies I’ve acquired throughout my entrepreneurial and corporate journeys. We will focus on developing the right solutions to take your business to the next level.

Investment Includes

 

  • Biweekly strategy sessions to assess your branding and marketing and to guide you through your next move
  • Audited Work: All work will be audited throughout the process to ensure that the decisions made align with your brand strategy and lead to increased profits. All feedback given will be specific to your business
  • All sessions recorded via Zoom

*This is an application based program. To ensure we are a good fit and that I can help your business, a discovery call is required prior to booking.

The VIP Brand Intensive

A four hour virtual VIP Day to develop your brand and marketing strategies

Establish premium lifestyle brand positioning by elevating your personal brand to tap into additional revenue streams. Innovate your offering so you can save money and increase your pricing. Develop a quantifiable marketing strategy to build brand awareness and tools for sustainability.

During our virtual VIP Day, we will focus on one branding and/or marketing element of your business that you would like to strategize on and map out a plan to move forward.

Whether you are a new or established business, the tools we develop through my signature framework will position you as the go-to authority in your industry.

Investment Includes

 

  • Branding Questionnaire to be completed and submitted prior to our VIP Day.
  • Access to the Brand Elevation course.
  • One, 1-hour virtual planning session prior to our VIP Day.
  • One, 4-hour virtual, deep-dive strategy session.
  • Branding and Marketing playbook to be completed during the VIP Day — You’ll be able to take the brand strategy section to your designer to build out your brand identity (logo, brand colors, website, etc.).
  • 30 days of support post VIP Day, which includes email access and one, 1-hour clarity call  within 30 days after your VIP Day to address any questions, and to provide strategic direction.

*This is an application based program. To ensure we are a good fit and that I can help your business, a discovery call is required prior to booking.

Areas of Expertise Include:

  • Business Branding
  • Marketing Strategy
  • Messaging Strategy
  • Brand Positioning
  • Strategic Partnerships
  • Client/Community Engagement
  • Personal Branding
  • Executive Presence
  • Client Retention & Acquisition
  • Brand Experience

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“Your business and service is so necessary! The information was so helpful and valuable to me and my business.”

-Shaylah Robinson

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“Rena has a wealth of knowledge and passion and about Strategic Branding. Her organization and simplified presentation made it easier for me to apply the concepts to my coaching business. I will refer others to Rena’s events in the future and recommend her as a Consultant.”

– Betsy Pickren

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“I enjoyed Rena’s presentation and approach! She is very relatable, authentic, and professional. She shares so many informative tips and thoughts to consider in the way we brand/market ourselves and our businesses. I would definitely recommend her workshops to others that are wanting to grow their business or starting a new one.”

– Dana Reynolds

I’m Rena.

I’m a brand image consultant who helps small business owners create premium brand positioning. After 15 years of working in corporate marketing, obtaining my Executive MBA, and working with other business owners, I’ve developed the skill to be able to help entrepreneurs position their brand to attract their ideal clients and innovate their offering so they can increase their profits. Within the first strategy session, I help my clients expand the vision for what they want their business to be and begin laying the groundwork for them to implement their ideas. I’m here to equip you with the exact steps needed to incorporate your personality and lifestyle into your branding, and create growth marketing strategies, enabling you to operate a sustainable business that you will absolutely love!

We should work together if…

 

  • You are a small business owner with professional experience.
  • You are ready to elevate your personal brand and become the face of your business.
  • You want to incorporate your past experiences and gifts into your business in order to generate additional opportunities and revenue streams.
  • You’re looking to rebrand so you can be better represented on and offline.
  • You desire to have a sustainable, fulfilling business that’s a true reflection of your personality and lifestyle.
  • Your business has grown to a place where you recognize you need help from an expert.

Frequently Asked Questions

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Start-ups and new businesses that have been in operation for 2 + years, and need someone to advise them through their growth.

Established businesses that want to rebrand or take their business to the next level.

Which stages of business do you coach?

Start-ups and new businesses that have been in operation for 2 + years, and need someone to advise them through their growth.

Established businesses that want to rebrand or take their business to the next level.

What’s the difference between your coaching program and others?

My coaching program focuses on elevating your personal brand and infusing your personality and expertise into your business. I will work with you to help you create a professional brand, that’s an authentic representation of your lifestyle. We will strategize on how you can create brand experiences and leverage opportunities to generate additional opportunities and revenue streams. Through my program, I teach corporate brand and marketing strategies and guide you through the process of implementing them into your business.

How do I know if brand coaching is right for me?

You’re here because you’re either looking to start your business, rebrand, pivot, or scale, all of which require a brand strategy. Most small business owners never developed a brand strategy, so they aren’t clear about how to position their brand to take it to the next level. Through coaching, we discuss strategies that are specific to your business, so you will know this isn’t a one size fits all approach.

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