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You’re one step closer to discovering your brand’s personality! Are you ready to establish your tone of voice and develop a deeper connection with your ideal clients? Fill out the form to get started.
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After working with and speaking to many entrepreneurs over the years, I know that your brand falls into at least one of the categories below:
- Your brand is boring because it lacks personality. Most corporate professionals, turned entrepreneurs believe their brand has to take on the same persona as the industry they have experience in, leading to a lackluster appearance with no personality.
- Your branding is unprofessional. You tried to develop your brand identity yourself and it’s clearly obvious! At this point in your business, you should be paying an expert to help you with your brand strategy.
- Your brand identity doesn’t feel authentic. This is because you don’t understand your brand’s personality. You created a company that reflects a personality that isn’t your own because that’s what you thought it should be. Things were going great in the beginning, but now you’re exhausted from trying to keep it up.
- Your branding isn’t defined. You may have a company name or even a logo, however, you don’t have a brand strategy. You lack direction and are making things up along the way.
All of the examples above come down to a lack of strategy and understanding about what truly makes a brand authentic.
Your brand’s personality is what sets it apart from the rest. We’ve all heard the saying, “people want to do business with people”, so your brand needs to take on its own persona to attract the right audience.
I’m here to help you discover your brand’s personality so that you can develop your tone of voice and connect with your ideal clients on a deeper level. Because you deserve to have an exceptional brand that’s a reflection of you and your lifestyle.
I’m Rena.
Your Brand Image Consultant.
My zone of genius is lifestyle branding, with a focus on innovative positioning and brand experiences. I work with small business owners to bring clarity, direction, and focus to their ideas while helping them reflect their true personality and lifestyle into their branding.
You can have a successful company that is a reflection of your personality and lifestyle.
Ten years ago, I co-founded lifestyle brand, SoRen Tea, with my sister. We launched a stylish, unique tea brand, reflective of our personalities so that we could truly love the company we created. Over time, we collaborated with companies like Georgia Crown and Saks Fifth Avenue.
Our products were sold in high-end boutiques and we created brand experiences through our signature tea events. We were able to establish an authentic connection with our customers due to our brand personality and unique positioning.
After spending 15 years in corporate marketing roles and obtaining my Executive MBA, I’ve studied the foundations of strategy and apply my knowledge first hand with my clients. I use the same branding and marketing methods acquired through my years of experience to show small business owners how to bring personality to their brand and attract their ideal customers.
Through strategy and innovation, I’m here to help you create a sustainable, high-end brand that you will absolutely love!
